How Can you Optimize Bulk SMS Campaigns

If you want to get the most out of your bulk SMS in UAE campaigns, here are 5 tips to help you along:

  1. Incorporate a Clear Call to Action

The reason for sending the text message should be clear enough so as not to cause confusion. If you want the recipient to read your message and act on it, it is important that you tell them what exactly they are expected to do to glean the benefits from the information they have just read.

  1. Track and Optimize Your Campaigns

You should constantly monitor the efficiency of your SMS marketing campaigns so that you can tweak and improve it over time, and tailor it to suit your audience. What was your ROI? How many messages did you send and how many people replied? Try sending information about different offers to target various groups of customers at various days of the week and times of the day to understand what works best for you.

  1. Be Prepared When Your Customers Respond

Sending the right message to your audience isn’t enough; it is vital that you pick the right time to send it. If you want to guarantee a response or generate an action, then it is indispensable that your customers are given ample time during the day to think and act on it. You can even draft your messages in advance, but schedule them for delivery at the most suitable hours.

  1. Be Concise

SMS messages are succinct and to the point by nature, hardly more than 160 characters. If you want to create a stellar and cost-effective campaign in such a restrictive space, you have to select your words meticulously. Get to the point and make sure that the recipient is aware of any rewards or benefits of the campaign.

  1. Find the Right Frequency

Most business owners wonder if they should send their SMS campaigns monthly, weekly, or daily. If you transmit out messages too frequently, your audience might feel exasperated and unsubscribe from your list. However, if you take too long to follow up on an SMS campaign with another one, it is likely that customers will have forgotten their subscription and lost interest. There is no one-rule-suits-all when it comes to how many messages you should be sending on a monthly or weekly basis, the frequency needs to be tailored according to the purpose of your messages and your audience. SMS marketing services in Dubai can help you come up with just the right number.

Author: admin